L’OR was born in France in 1992, with the ambition to bring the very best coffee in the world, to French consumers.

Ever since, our brand has been seducing their senses creating incredible immersive sensory experiences that spark the emotions of life. In 2010, an international breakthrough arrived with the launch of L’OR Espresso: the first ever espresso-compatible capsule in the world. 2015 marked another crucial moment in our history. With the birth of JDE, the brand became our company’s global premium proposition. Today we are ready to set the L’OR gold standard around the globe.